About New York City Recumbent Supply and The Innovation Works, Inc.
The Innovation Works, Inc., (d.b.a., New York City Recumbent Supply) is a marketing, sales and corporate communications firm located in Brooklyn, founded in 1999. We started the New York City Recumbent Supply service in 2008 to introduce New Yorkers to recumbent bikes; helping people learn to ride them; offering models that work well for commuting, touring and racing; and working one-on-one with customers to make the process of buying a recumbent as pleasurable as riding one.
Our focus is on you, the customer. Owner/operator Robert Matson listens carefully to your aspirations and requirements so as to help you identify the right bike for your needs and find the right accessories for that specific bike. Since recumbents are a higher-end product compared to upright bikes and, by their nature, are unusual machines, we go to great lengths for our customers, even those who don’t buy anything. We firmly believe this one-on-one approach is the only way to optimize a new recumbent owner’s experience.
About Robert Matson. Robert is a bicycle commuter and tourer who rides year-around, through snow, sleet, rain and even sunshine. A graduate of the University of Michigan (Ann Arbor) and New York University, his interests, besides velomobiles, include back-country and international travel, backpacking, skiing, running, swimming, adventure racing and getting people out of cars and onto bicycles. Robert is also a graduate of programs at these elite outdoor schools: National Outdoor Leadership School (NOLS), Appalachian Mountain Club Mountain Leadership School, Wilderness Medicine Associates and Stonehearth Open Learning Opportunities.